Video advertising is among the most effective ways to reach and engage your target audience.
Video Production For Mobile
As predicted by digital marketing experts, mobile use surpassed desktop use to access the internet in 2016 and businesses are taking notice. The change indicates that more consumers are using their mobile devices to perform their research about products and services. Therefore, it makes sense for businesses to want to engage their customers on mobile devices and also a powerful means to do this is with engaging and effective video content.
The change to mobile has come with a change to video content. Mobile users are shown to prefer digital video over all other types of content. Thus, it's reasonable to invest in video ads for increased engagement with your customers.
Video Production Tips For Clickable Ads
Many businesses that try to produce their own video ads before approaching a professional corporate video production company find out the hard way that there is more to video marketing than meets the eye. They find that they're not getting the return on their investment as expected. Many end up making losses because their videos lack strategy, clear messaging and good production quality.
The following are some video production Strategies for effective video marketing for mobile:
1. Make sure your logos are large and clear
Everything designed to be seen on mobile must be big and clear. That is because mobile devices have smaller screens than desktops and laptops.
2. A Call to Action is a must
A call to action (CTA) gives the audience a clear path to choose when they buy your sales pitch. This can be a very simple statement, such as 'click today to buy your goods' or "for more information - website address". Not including a call to action is very likely to result in dead end users that don't take any action even if they're interested.
3. Mention the brand
It's important to mention that the brand in the ad in order to build brand familiarity. This mention may be verbal or visual. It doesn't matter if in the ad you mention the brand.
4. Use different ad tones
There are different tones you can use in a video marketing. These include funny, dramatic and informational tones. These can be adjusted and interchanged to suit the situation and the audience. It's important to be aware of your own customers' expectations and preferences in order to use the most appropriate tone.
5. Align your ads for various screen sizes
Ads won't appear the same on different screen dimensions. It is therefore important to align the ads to match the screen size. Examine the ads on various screen sizes in order to align for the greatest efficiency.
6. Do not create a lengthy video
The traditional span for an ad is 15 to 30 seconds. This really is the ideal period to pass information to your audience. Your audience is likely to lose concentration with a video that is too long.
7. Restrict your ads to 15 seconds
15 seconds appears to be the optimal duration for video ads. That can be adequate for passing information. Ensure your ads are engaging, interesting and concise. A 15-second ad can lead to a longer version when using social media platforms such as Facebook and Instagram.
8. Use auto-start
Not everyone enjoys ads that automobile play. However, they're an effective way of getting through to your target audience. You're likely to get through to your audience using a pertinent interactive and visual ad should you make it engaging and concise.